Repucom acquired by research giant Nielsen Wednesday, 22 Jun 2016 09:01pm US-listed consumer research firm Nielsen Holdings has acquired sponsorship measurement agency Repucom in a global deal estimated to be worth AU$260 million. Read more
Toyota extends Crows deal, eyeing off AFL-wide renewal Wednesday, 22 Jun 2016 09:01pm Toyota has renewed its principal alliance with the Adelaide Crows until 2020, and is understood to be closing in on an extension to its league-wide naming rights deal as well. Read more
Olympic sponsors shift approach towards staff engagement; digital Wednesday, 22 Jun 2016 08:59pm Australian Olympic team sponsors are leveraging their alliance more effectively than ever before through digital, social and employee engagement, says AOC sales boss Damien Moston. Read more
Pies in damage control but major sponsors won't sever ties Tuesday, 21 Jun 2016 08:12pm Collingwood top-tier sponsors Emirates, CGU and La Trobe Financial have distanced themselves from club president Eddie McGuire's offensive comments to a prominent female journalist, but all will retain their million-dollar deals with the side. Read more
Holden condemns McGuire comments, will "discuss future" of Pies deal Tuesday, 21 Jun 2016 08:12pm Collingwood's major sponsorship with GM Holden is under threat in the wake of offensive comments made by president Eddie McGuire, with the car brand expressing its "categorical disapproval" to the club. Read more
IMG lands Juventus licensing agreement Tuesday, 21 Jun 2016 08:10pm IMG has been appointed the official licensing agent of Italian football giant Juventus, ahead of the club's Australian tour next month. Read more
Cricket Victoria’s Stockland alliance to deliver participation boost Monday, 20 Jun 2016 09:14pm Cricket Victoria and property developer Stockland will collaborate on a wide-ranging community and grassroots program designed to boost the sports participation base in the state. Read more
Mobile start-up Ballr to spend up on sponsorship Monday, 20 Jun 2016 08:38pm Real-time fantasy sports start-up Ballr will support its local operations with an "aggressive" sponsorship campaign, both globally and in Australia, says chief executive Sam Jones. Read more
Umbro gaining traction in A-League Monday, 20 Jun 2016 08:37pm Central Coast has become the second A-League side to switch its apparel provider in as many weeks, dropping Kappa and linking with Umbro on a multi-year deal. Read more
VicHealth rolls out raft of AFL deals Friday, 17 Jun 2016 09:10pm VicHealth will partner with Etihad Stadium and at least four AFL sides as it ramps up its hydration and healthy living campaigns. Read more
