HCF leverages Swans deal and re-brand with wearable tech Monday, 30 May 2016 09:20pm HCF has unveiled a "refreshed" brand and advertising campaign, and distributed 5,000 heart-monitoring wristbands to Sydney Swans fans as part of its largest sponsorship activation to date. Read more
Hyundai switches channels in premium golf play Friday, 27 May 2016 09:14pm Hyundai's luxury Genesis model has swapped its cultural focus for a new presence in golf, striking a wide-ranging agreement with Golf Australia. Read more
OVO makes good on “left-field” sponsor pledge with Gymnastics deal Friday, 27 May 2016 09:13pm Challenger telecommunications brand OVO will look to tap into the growing member footprint of Gymnastics Australia through a new content-sharing alliance. Read more
Huawei gifts jersey-front to charity; New hires at Nine and Mariners; and more Friday, 27 May 2016 09:13pm - Raiders major partner Huawei gifts jersey-front to autism charity - Former Fairfax sponsorship boss takes on Nine sales role - AOC closer to completing media puzzle with Austereo deal - Mariners appoint new business development lead - Cowboys strike regional airline deal Read more
NT Government tops up tourism’s sponsorship budget Thursday, 26 May 2016 09:20pm The Northern Territory Government has opened negotiations to extend its $1.4m deal with AFL side Melbourne and committed $1m to the Parramatta Eels in its 2016-17 budget, despite the NRL team's off-field scandal. Read more
Orchestra doubles sponsorship despite falling to loss Thursday, 26 May 2016 09:19pm National baroque music group, the Australian Brandenburg Orchestra, nearly doubled sponsorship revenue in 2015 after expanding its touring presence in Queensland and Victoria. Read more
P&O Cruises formalises NRL focus with Souths deal Thursday, 26 May 2016 09:19pm Carnival Corporation's P&O Cruises has linked with the South Sydney Rabbitohs's Cairns fixture as part of a wider promotional push for its far north Queensland program. Read more
Tighter controls on leveraging lead to long-term gain: TEDxSydney Wednesday, 25 May 2016 09:26pm Rights-holders should keep tight controls on sponsor activations and access to IP, says TEDxSydney sponsor boss Kate Dezarnaulds, who claims that maintaining brand integrity above sponsor dollars adds long-term value for both sponsors and consumers. Read more
Saints trade up property-sector sponsor Wednesday, 25 May 2016 09:24pm Property group AVJennings has signed on as the official coaches' partner of St Kilda after the Saints mutually terminated its agreement with existing coach sponsor, Watersun Homes. Read more
Basketball legend Jackson to lead Boomers commercial Wednesday, 25 May 2016 09:24pm Women's basketball superstar Lauren Jackson has been appointed commercial operations manager at the newly-restructured Women's NBL outfit, Melbourne Boomers. Read more
