Sponsor connection shores up Lions’ major slot
AFL side Brisbane has secured Camperdown Dairy International, a subsidiary of long-term Lions sponsor the MCG Group, as its new co-major partner.Read more
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Sponsor bonanza for Dockers
AFL club Fremantle has secured new sponsorships with banking, insurance and energy brands to further bolster its strong revenue growth in 2015.Read more
Samsung tightens focus on surfing with Fitzgibbons renewal
Samsung has fine-tuned its partnerships strategy, expanding its ambassador deal with surfing star Sally Fitzgibbons and pulling back from one of its highest-profile local sponsorships.Read more
Glory targets $4m sponsor revenue
Perth Glory boss Peter Filopoulos is confident a raft of new sponsorship assets and the likely end of Hyundai's exclusivity in the car category will allow the A-League club to double sponsorship revenue by 2020.Read more
Crows sign TV show title sponsor after swinging to $1.5m profit
AFL side Adelaide has continued its commercial momentum, securing a new deal with Chemist Warehouse after posting a near-$2 million financial turnaround in 2015.Read more
Culture the key to strong partnerships: Powershop
Ed McManus, the chief executive of ethical energy retailer Powershop, has said the identity and culture of both rights-holders and fellow sponsors is at the centre of his brand's sponsorship strategy.Read more
Roosters add trio of key partners
The Sydney Roosters NRL side has finalised its on-jersey assets for 2016 through new partnerships with a foreign exchange services firm and an international swimwear brand.Read more
QBE sponsorship strategy is “like a marriage” – marketing boss
QBE Australia's head of marketing has reaffirmed the company's commitment to long-term sponsorships, and stressed that that partnerships need "constant work" from sponsors and rights-holders to remain relevant.Read more
Hyundai signs another cultural sponsorship
Hyundai has entered its third major cultural partnership in as many months, joining the 2016 Biennale of Sydney as major sponsor.Read more
Sponsorship veteran Raward leaves NRL
Mathew Raward, the NRL's longest-serving sponsorship staffer, has accepted a redundancy as the organisation gears up for more changes to its commercial structure.Read more
