Australia's arts and cultural rights-holders must look beyond traditional commercial strategies to break free of over-reliance on government funding, according to the lead marketer of Europe's largest cultural institution, the Southbank Centre.Read more
Bundaberg Rum has signed a major partnership with the North Queensland Cowboys as it weighs up a code-wide return to the NRL.Read more
Victorian energy provider Powercor has signed a four-year deal as the presenting sponsor of a new asset jointly-created by AFL sides Essendon and Geelong, to be known as the Powercor Country Program.Read more
Hino Trucks hopes its largest-ever local sponsorship, covering the entire V8 Supercars season, will differentiate the brand from the raft of rival trucking brands which sponsor the sport at team level.Read more
Dare Iced Coffee has triggered a long-term renewal clause with St Kilda after a strong first season for its sponsorship including "significant" year-on-year sales growth and strong brand recall.Read more
The Melbourne Food and Wine Festival has added a pair of supporting partners to its already significant 2016 sponsor portfolio.Read more
Foxtel's dedicated arts and cultural channel will produce and screen more than 60 pieces of content as part of a new alliance with Canberra's National Portrait Gallery.Read more
After a long negotiation, Caltex has tied up the Socceroos naming rights until at least 2020, in a deal worth more than $12 million to Football Federation Australia.Read more
Wagering company Ladbrokes has swapped Aussie Rules for the NRL, signing a major sponsorship with the Gold Coast Titans after being ousted by an anti-betting campaign at St Kilda.Read more
After adding almost $1.3 million in new deals in the last twelve months, AFL side North Melbourne has bolstered its sponsorship portfolio with the long-term renewal of Powershop.Read more
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