Supercars appoints commercial agency for new growth phase Thursday, 19 May 2016 08:17pm The Supercars Championship has appointed specialist sponsorship and creative agency, The Sound Campaign, as exclusive commercial rights agency. Read more
Sponsorship trial generates big business for Helloworld Thursday, 19 May 2016 07:47pm ASX-listed travel firm Helloworld is in talks with the NRL and eyeing further sponsorships after a "toe in the water" alliance with Carlton's networking group delivered $14 million in new business in just a month. Read more
Sponsorship to play role in modernising Medibank’s brand Wednesday, 18 May 2016 09:10pm Medibank's overhauled sponsorship strategy will give the health insurance giant a clean slate to better support its new brand position, says head of partnerships, Sean Cadd. Read more
FMCG chief to lead Victoria’s tourism and events body Wednesday, 18 May 2016 09:03pm Veteran Mondelez executive Peter Bingeman has been appointed inaugural CEO of Visit Victoria, the newly-created state body responsible for tourism and major events. Read more
Rights-holders out $2.3 million following demise of big sponsor Wednesday, 18 May 2016 08:41pm Three national sporting teams claim to be owed almost $2.3 million by failed private education group, Australian Careers Network, according to administration documents obtained by Sponsorship News. Read more
Comwire partners with Saints; The Star in $1.5m deal; and more Tuesday, 17 May 2016 09:28pm > Zika scare leads to condom partnership for AOC > Adelaide firm expands to Victoria with Saints deal > Deppro links with second NRL side > The Star signs $1.5m Barnados partnership > Luxury goods group extends Shute Shield backing Read more
Football Federation Victoria’s networking forum growing fast Tuesday, 17 May 2016 09:26pm Football Federation Victoria's Community in Business continues to expand rapidly, with at least five sponsors supporting the business networking group after less than a year in operation. Read more
WBBL principal sponsor extends tenure Tuesday, 17 May 2016 09:24pm Websters Lawyers has become the first principal sponsor of a Women's Big Bash League team to renew its deal following the tournament's inaugural success, re-signing with the Adelaide Strikers. Read more
Companies leveraging sponsorship to improve human resources Monday, 16 May 2016 09:23pm Leading companies such as Optus and St George Bank have closed the gap between human resources and sponsorship as they look to attract bright talent, according to TEDxSydney head of partnerships, Kate Dezarnaulds. Read more
Cricket NSW appoints new commercial boss Monday, 16 May 2016 09:08pm Former Liverpool FC and Sydney Swans sponsorship staffer, Travis Glen, has been appointed to lead Cricket NSW's commercial and events operations. Read more