F1 GP secures blue-chip backers after renewed luxury focus
Jaguar, Hisense and LK Property Group will be joint-presenting partners of the Australian Formula 1 Grand Prix's revamped luxury hospitality precinct.Read more
More latest news - page 927
Etihad Stadium chief steps down
Paul Sergeant, the chief executive of Etihad Stadium, has stepped down from the role, and experienced commercial staffer Michael Green will take over on an interim basis.Read more
Hino Truck inks largest Australian deal with Supercars
Expanding truck brand Hino has agreed a long-term partnership with the V8 Supercars in a deal which includes broadcast tie-ins across both free-to-air and pay-TV.Read more
NSWRL sponsorship revenue rises to record $5m
The NSW Rugby League has kept pace with its rival, the Queensland Rugby League, posting a strong sponsorship and marketing revenue rise after acquiring the 'Blatchey's Blues' supporter group.Read more
Gold Coast Games secures innovative legal partnership
Law-firm MinterEllison will send an IP and brand protection team on secondment to the organising committee of the Gold Coast 2018 Commonwealth Games as part of a new partnership billed as a world first.Read more
Toyo looks to sponsorship to broaden customer base
Toyo is banking on its newly-minted partnership with the GWS Giants to win it customers outside its traditional motorsports base, according to the company's marketing manager, Jose Angeles.Read more
IGA links with West Coast Eagles
Metcash's IGA supermarkets brand will take over match-ball sponsorship duties at the West Coast Eagles as part of a new deal.Read more
Supercars teams finalise key sponsors on season eve
Charlie Schwerkolt's new V8 Supercars venture has secured an inaugural title sponsor, while Nissan Motorsport has confirmed its own principal partner as teams finalise sponsor liveries for 2016.Read more
Mother’s Day Classic fun run picks up new sponsors
The Mother's Day Classic, Australia's largest breast cancer fundraiser, has renewed ties with a host of key backers and agreed new partnerships with HCF, Nutrimetics and Nature's Valley.Read more
Sony’s Playstation expands football platform
Playstation 4 has beefed up its commitment to football, taking title rights to a new grassroots pathway competition and collaborating with Fox Sports on a new branded content series.Read more
