Etihad unveils fashion and culinary focus with new IMG partnerships Friday, 29 Apr 2016 09:20pm Etihad Airways has agreed global partnerships with IMG's Fashion Week and Taste Festival franchises, including five Australian events, as part of a new sponsorship strategy. Read more
NBL swaps apparel suppliers; Taipans renew principal sponsor Friday, 29 Apr 2016 09:20pm US-based vintage sportswear brand Mitchell & Ness has won NBL apparel rights from ISC, while NBL franchise Cairns has secured a long-term renewal with its principal sponsor. Read more
Gold Coast Marathon in landmark Chinese deal Friday, 29 Apr 2016 09:19pm Chinese digital media conglomerate, Sina Sports, will partner with Tourism and Events Queensland and the Gold Coast Marathon to boost the event's exposure and tourism appeal in China. Read more
Waratahs swing to loss but sponsorship holds steady Thursday, 28 Apr 2016 09:23pm The NSW Waratahs Super Rugby side has posted a $720k loss after declines in match-day, membership and ticketing revenue, but the Tahs arrested a decline in sponsor revenue with several new deals. Read more
Government decision a blow to William Hill sponsor strategy Thursday, 28 Apr 2016 09:23pm A key part of William Hill's Tennis Australia sponsorship is set to be blocked, with the Federal Government today announcing its intention to close the loophole on instant 'in-play' betting technology. Read more
ARU revamps digital; Swisse rolls out Hawks activations; and more Thursday, 28 Apr 2016 09:23pm > ARU launches new digital platforms with Accenture support > Swisse ramps up Hawthorn leveraging > Grassroots sport wins big in Victorian budget > Rowing Australia links with Tempur > Centre for Social Impact appoints engagement director > Art Gallery's BHP partnership takes out state award Read more
Virgin throws resources behind Supercars in naming rights deal Wednesday, 27 Apr 2016 09:14pm Virgin Australia has been confirmed as the first naming rights sponsor of the Supercars in more than a decade, and the airline is set to borrow multiple elements from its AFL deal to leverage the Championship's travelling fan-base. Read more
Woolies takes on Mark of the Year in expanded AFL deal Wednesday, 27 Apr 2016 08:20pm Existing AFL sponsor Woolworths has upgraded its partnership with the code to include naming rights to the popular Mark of the Year fan competition. Read more
Dentsu Aegis merges shops to create dominant sponsorship, experiential agency Wednesday, 27 Apr 2016 04:45pm Dentsu Aegis Network has merged prominent sponsorship agency Team Epic and activations shop ApolloNation with its global MKTG brand, creating the largest sports marketing and experiential agency in Australia. Read more
Sponsorship and donations boost Melbourne Festival revenue Tuesday, 26 Apr 2016 08:51pm An increase in cash sponsorship and record box office sales helped the Melbourne International Festival of the Arts swing to a surplus of close to $1 million in 2015. Read more
