New partnerships with influencer brands has translated into commercial growth for festival agency Secret Sounds Connect, with sponsorship revenue across its major music festivals portfolio up by more than a third this year.Read more
Fresh from signing a major partnership in the AFL, Chinese investment firm Greenwood Capital will back Melbourne Victory's Asian Champions League campaign.Read more
Respected ex-North Queensland Cowboys sponsorship boss Steve Mitchell has been tapped to lead the commercial department of the Melbourne Rebels.Read more
The Adelaide Biennial of Australian Art has agreed new and renewed partnerships with a raft of brands, including the return of its principal donor.Read more
Toyo Tires will become the GWS Giants' third co-major sponsor in as many years in a partnership worth double that of departing sponsor SpotJobs.Read more
Luxury auto brand BMW will expand its Australian Rugby Union deal to include naming rights across the code's talent development programs, known collectively as Pathway to Gold.Read more
Law-firm Brydens has poured more funds into its rugby league sponsorship strategy, signing separate partnerships with the Newcastle Knights and the NSW Rugby League.Read more
Melbourne FC will look to tap into Melbourne's Chinese community after securing its second major Asian partner and a collaboration with a major Chinese social media platform.Read more
The Australian Chamber Orchestra has expanded its agreement with Wesfarmers Arts to include naming rights to the company's newly-rebranded touring arm, ACO Collective.Read more
SMG Technologies has signed a multi-year partnership with the Queensland Reds in a deal which includes jersey branding, grassroots distribution and sports science support.Read more
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