Rolex returns as Australian F1 title sponsor
Luxury watch brand Rolex has extended its naming rights agreement with the Australian Formula 1 Grand Prix for 2016, taking the partnership into its fourth year.Read more
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Wiggles land Alphapharm as sponsor stable grows
The Wiggles will partner with pharmaceuticals company Alphapharm-Mylan and a national non-profit group to promote allergy awareness.Read more
A-League clubs given green light on auto sector
Football Federation Australia will relax the category exclusivity restrictions on the automotive sector as part of a proposed renewal with major sponsor Hyundai, A-League clubs have been told.Read more
Cowboys’ fortunes jump after sponsorship servicing investment
The North Queensland Cowboys' sponsorship servicing costs rose by more than $1 million during its Premiership-winning 2015 season as the team also rose to become one of the most commercially successful sides in the NRL.Read more
NT’s largest festival renews title sponsor
People's Choice Credit Union has stretched its alliance with Darwin's Bass in the Grass music festival into a second decade, signing a long-term renewal as presenting partner.Read more
Moonee Valley’s Chinese New Year races attracts support
The Moonee Valley Racing Club's inaugural Chinese New Year event has attracted a number of blue-chip sponsors as the racing industry seeks new audiences.Read more
COO departs as NRL management turnover continues
The NRL's first chief operating officer, Suzanne Young, is the latest rugby league executive to leave the code, stepping down from her role after just over twelve months.Read more
Japanese expansion paying dividends for Reds
Japanese gas heating equipment company Rinnai has signed its largest-ever Australian sponsorship with the Queensland Reds as Australian Super Rugby franchises target increased ties with the Japanese market.Read more
Tropfest resurrection gathers paces with new MD; key sponsors
Tropfest has hired an experienced sponsorship executive as its new managing director and signed partnerships with prominent car, tech and beer brands.Read more
Brumbies geared for growth after retaining key sponsors
The ACT Brumbies Super Rugby franchise is set to enter the 2016 season in strong commercial health after retaining all of its major backers and adding a leading insurance broker as sponsor.Read more
