Bombers to restructure apparel assets; Adidas to depart Friday, 01 Apr 2016 09:23pm Essendon will part ways with sportswear giant Adidas at the end of the 2016 AFL season, with the Bombers planning a major restructure of its apparel, footwear and merchandising assets. Read more
Hayne Plane to take flight with TLA Thursday, 31 Mar 2016 09:29pm Marketing and management agency TLA Worldwide will represent Australian NRL star-turned NFL prospect Jarryd Hayne both locally and in the US, in a major coup for the company. Read more
Supercars signs new insurance brand, expands Woodstock Thursday, 31 Mar 2016 09:25pm The V8 Supercars Championship has secured Real Insurance as its first insurance partner in recent years and upgraded Woodstock to naming rights sponsor of the Winton SuperSprint. Read more
Etihad to ramp up promotional efforts with Opera House extension Thursday, 31 Mar 2016 09:23pm Etihad Airways will work closely with tourism and events stakeholders to drive more visitors to the Sydney Opera House as part of a long-term renewal of its partnership with the iconic venue. Read more
FFA to explore new digital models after commercial surge Wednesday, 30 Mar 2016 09:29pm Football Federation Australia will turn its attention to its digital strategy following a host of new and renewed sponsor agreements in 2016, most recently with TAG Heuer and Saba. Read more
Samsung teams up with Australian Museum in arts-sector first Wednesday, 30 Mar 2016 09:27pm Samsung will lend its expertise in virtual reality to the Australian Museum as part of a new partnership which will deliver two David Attenborough documentaries in VR. Read more
Demetriou-chaired recruitment group to sponsor AFL Wednesday, 30 Mar 2016 09:23pm CareerOne, a subsidiary of the Andrew Demetriou-led Acquire Learning Group, has signed on as the official recruitment partner of the AFL. Read more
Vivid’s expanding footprint attracts blue-chip sponsors Tuesday, 29 Mar 2016 09:18pm Huawei, Google and Jaguar are among the new sponsors of Sydney's largest cultural festival, Vivid Sydney. Read more
Holden confirms State of Origin extension Tuesday, 29 Mar 2016 09:18pm Holden has renewed its naming rights sponsorship of the marquee State of Origin series until at least 2018 but has dropped title rights to Australia's international rugby league side, the Kangaroos. Read more
Suns lock in Metricon, Hostplus and home-town support Tuesday, 29 Mar 2016 09:18pm The Gold Coast Suns AFL side has made a strong start to the 2016 season, with long-term extensions for two major sponsors and a raft of new local sponsors. Read more
