Demetriou-chaired recruitment group to sponsor AFL Wednesday, 30 Mar 2016 09:23pm CareerOne, a subsidiary of the Andrew Demetriou-led Acquire Learning Group, has signed on as the official recruitment partner of the AFL. Read more
Vivid’s expanding footprint attracts blue-chip sponsors Tuesday, 29 Mar 2016 09:18pm Huawei, Google and Jaguar are among the new sponsors of Sydney's largest cultural festival, Vivid Sydney. Read more
Holden confirms State of Origin extension Tuesday, 29 Mar 2016 09:18pm Holden has renewed its naming rights sponsorship of the marquee State of Origin series until at least 2018 but has dropped title rights to Australia's international rugby league side, the Kangaroos. Read more
Suns lock in Metricon, Hostplus and home-town support Tuesday, 29 Mar 2016 09:18pm The Gold Coast Suns AFL side has made a strong start to the 2016 season, with long-term extensions for two major sponsors and a raft of new local sponsors. Read more
Australian Turf Club overhauls commercial team Thursday, 24 Mar 2016 09:07pm The Australian Turf Club has appointed former senior Diageo sponsorship marketer, Jeffrey Lemon, to lead a restructured and expanded commercial department. Read more
Heavy hitting sports administrators launch new tech firm with AFL project Thursday, 24 Mar 2016 09:04pm A new sports tech firm headed by former chief executives of the AFL and Football Federation Australia has launched its first project, implementing the AFL's most comprehensive LED signage program. Read more
Stawell Gift lands two new partners Thursday, 24 Mar 2016 08:47pm Cadbury and Big4 Holiday Parks have joined Australia's most prestigious foot-race, the Stawell Gift, as official partners. Read more
Carlton and North Melbourne shore up major sponsorship assets Thursday, 24 Mar 2016 08:34pm AFL sides North Melbourne and Carlton have secured eleventh-hour shorts and coach sponsors respectively, ahead of this weekend's AFL opening round. Read more
Telstra looks to arts as new partnerships boss rings in changes Wednesday, 23 Mar 2016 09:27pm Telstra's new partnerships boss, Fady Taouk, has outlined the telco's evolving partnership philosophy, saying cultural spending will increase and that financial ROI has been displaced by customer experience. Read more
Eagles and Bombers secure key partners Wednesday, 23 Mar 2016 09:21pm Lion Dairy brand Masters has signed on as the new shorts sponsor of the AFL's West Coast Eagles, while Essendon has agreed a multi-year partnership with a new coaches' partner. Read more