Mining giant Fortescue Metals Group has ramped up its support of Hockey Australia despite falling iron-ore prices, expanding its partnership to include the women's national team for the first time.Read more
Essendon's key sponsors will honour their contracts despite the Court of Arbitration for Sport imposing bans on 34 current and former players, but the embattled AFL club is braced for a long-term commercial fallout from the decision.Read more
The Sydney Festival has added a dozen new sponsors, including Hyundai, Dyldam and Moet & Chandon, as its 40th anniversary program begins in earnest.Read more
Sponsorship News will take a short break over Christmas. For a recap, we'll leave you with a list of the most read articles from 2015 – from staff movements and new deals to industry controversy and strategy shifts.Read more
Optus has recruited a pair of senior IBM sponsorship staffers to lead marketing for its Optus Business division, which includes the telco's Tennis Australia partnership.Read more
> Melbourne Rebels reshuffle staff, sign new deal
> Unibet, Tata Motors depart Eels
> Woolworths renews Stawell Gift title sponsorship
> Victory signs another long-term renewal
> Etihad Airways and Jewel on-board with Magic Millions
> Golf Australia secures backing from Taiwanese golf foundationRead more
Carlton CEO Steven Trigg says the AFL team will "re-enter growth mode" from next year after a disappointing 2015 in which sponsorship revenue fell by $1.6m and the team finished bottom of the ladder.Read more
Westpac has shored up a wide-ranging agreement with the National Basketball League, becoming the official banking and finance partner of the league.Read more
Outdoor film series, Sunset Cinema, has secured new partnerships with several blue-chip consumer brands ahead of a national expansion in 2016-17.Read more
Qantas slashed its community investment in the 2015 financial year as part of a wide-ranging rationalisation, but the strategy has allowed it to roll out a "targeted" investment program.Read more
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