Port Adelaide leads with innovative match-ball sponsorship
Port Adelaide has become the first AFL team to split its match-ball sponsorship between training and match-day, with Fielders and OAK to share the asset from 2016.Read more
More latest news - page 936
Audi returns as ICC presenting partner; IsoWhey backs pro-cycling team; and more
> Audi to reprise International Champions Cup naming rights in 2016
> Opera Australia partnerships boss moves to AWO
> IsoWhey takes title rights at Australian pro-cycling outfit
> Volleyball Australia adds more corporate backers
> Sponsors announced for Australia Day celebrations in Parramatta, Darling HarbourRead more
OVO angles for media rights with sponsorship play
Media veteran and chairman of newly-launched telco, OVO, Barry O'Brien, says the company will pursue more content partnerships with "second-tier" sport and entertainment rights-holders that have been neglected in Optus and Telstra's rush for 'premium' content.Read more
Big Bash teams secure major deals on eve of tournament
Several Big Bash franchises have shored up last-minute partnerships ahead of this summer's BBL05, headlined by a new principal partner for the Hobart Hurricanes and three new alliances for the Adelaide Strikers.Read more
Swans add new match-ball partner as commercial revenue surges
The Sydney Swans have announced a fifth-consecutive year of profit, underpinned by record sponsorship revenue, and the club has signed a new match-ball partner.Read more
Staffing movements in NRL clubland; Sports Commission appoints Team Epic; and more
> Tropfest partnership to focus on small businesses: CGU
> Wests Tigers appoints COO; Bulldogs marketing boss departs
> Wiggles partner with Australian Unity
> Team Epic picks up ASC sponsorship sales
> Foundation sponsor renews with Adelaide Crows
> Hockey Australia teams up with Curtin UniversityRead more
Westpac signs unqiue partnership with Australian Museum
Westpac will inject $3 million into the Australian Museum as part of a matched funding partnership with the NSW Government in the largest cultural partnership of its kind in Australia.Read more
Optus beats Telstra to Olympics deal – sans digital rights
Optus has splashed the cash to gain long-term access to the Australian Olympic Committee, agreeing a decade-long partnership that the AOC says is one of its "biggest ever".Read more
AIS links with Bluescope to support female athletes
Bluescope Steel and the Australian Institute of Sport have combined to create a new business program that links female athletes with business executives.Read more
FFA upsells Qantas and adds new commercial development boss
Qantas has become the latest Football Federation Australia sponsor to upgrade its existing deal, and the FFA has also announced the addition of a new senior commercial staffer.Read more
