ME Bank shifts sponsorship budget into entertainment
ME Bank has unveiled its first major sponsorship since pulling out of two national sporting deals and unveiling a large-scale rebranding earlier this year.Read more
More latest news - page 937
Rabo evaluating direction after pulling plug on Rebels, tennis
RaboDirect made the decision to end its principal partnership with the Melbourne Rebels once the Super Rugby side lost its "challenger brand" status, according to marketing chief Renee Amor, who says the online bank is now assessing new properties.Read more
Titans secure theme-park operator as membership partner
The Gold Coast-based theme park division of Village Roadshow has joined the NRL's Gold Coast Titans as official membership partner.Read more
Presto plots strategy for entertainment sponsorships
Streaming-on-demand service Presto will use sponsorship to both promote its content and differentiate it from other streaming services, says the company's marketing chief Sally Kiernan.Read more
Hertz swaps Melbourne for Adelaide in match-ball deal
Car-rental firm Hertz has inked a three-year partnership with the Adelaide Crows, twelve months after finalising an earlier deal in the same category with AFL rival Melbourne.Read more
The Star poaches ANZ Stadium marketing boss
ANZ Stadium's marketing and membership boss, Melinda Madigan, has been appointed to head The Star's marketing operations after the departure of casino sales chief Richard Howarth.Read more
Blue-chip brands flock to Moonlight Cinemas
Moonlight Cinema's new strategy of not signing a naming rights sponsor has paid dividends after securing more than a dozen sponsors, including UNIQLO, Bingle, Canadian Club and Presto.Read more
Rugby League World Cup executive takes shape
The NRL has appointed the former heads of commercial at the Sydney Opera House and the Australian Turf Club to executive positions at the 2017 Rugby League World Cup.Read more
NRL brings sponsorship sales in-house; appoints commercial boss
In sweeping changes at NRL head office, highly-regarded sports administrator Michael Brown has been confirmed as the organisation's permanent chief commercial officer and the NRL will bring sponsorship sales in-house following the expiry of its exclusive sales contract with sponsorship agency SEL.Read more
Ford takes Cats commitment into next decade
Ford has extended its principal deal with the Geelong Cats to 2021, well beyond the end of the car-maker's local manufacturing operations in Australia.Read more
